Introduction
This Privacy Policy explains how Xeplin Apps (“we”, “us”, “our”) collects, uses, and discloses information about you when you use our mobile application Cleana on iOS and Android. We are committed to protecting your privacy and ensuring the security of your information. By using Cleana, you agree to the practices described in this policy. Where a practice applies to only one platform, this policy says so.
Your Photos and Videos
Cleana needs access to your photo library (on Android, your photos and videos) to find duplicates, similar shots, screenshots, and large videos. This scanning happens on your device. Your photos and videos are never uploaded to our servers or to any third party.
- Deleting: Nothing is deleted without your confirmation. Items you delete go to your device’s Recently Deleted album (iOS) or Trash (Android), where you can restore them for 30 days.
- Video compression: Videos are compressed on your device and the result is saved to your library.
- Secret Space: Photos and videos you move to Secret Space are stored inside the app on your device, protected by a PIN or your device’s biometric lock. We cannot see them. On Android they are excluded from device backups, so deleting the app also deletes them.
Information We Collect
We collect the following information to provide and improve our services:
- Device ID: We collect the unique device identifier (Device ID) for purposes related to app functionality, such as improving user experience and ensuring the proper operation of the app. On Android this is an app-specific identifier; Cleana does not use the Android advertising ID.
- Purchase History: We collect information about your in-app purchases, including transaction details. This information is used strictly for app functionality, such as verifying purchases and providing access to premium features.
- Ad attribution (iOS only): Whether you installed Cleana after tapping one of our ads on the App Store, and if so, which campaign, keyword, and country or region the ad belonged to. See “Apple Ads” under Third-Party Services.
How We Use Your Information
The information we collect is used solely for the following purposes:
- Device ID: To ensure that Cleana functions correctly on your device and to enhance the overall user experience.
- Purchase History: To verify and manage in-app purchases and provide access to premium content or features.
- Ad attribution: To measure which of our App Store ads lead to installs and subscriptions. We do not use it to show you ads or to build an advertising profile.
Refunds and Fraud Prevention
If a refund request is submitted for an in-app purchase made through the App Store (iOS), we may share limited purchase-related information with Apple to help prevent fraud and support refund decision processes. This information may include anonymized account identifiers, app usage activity, subscription status, trial usage, purchase consumption status, total spend amount, and refund history. Refunds for purchases made through Google Play are handled by Google under Google Play’s refund policies.
Third-Party Services
To provide and improve our services, we use the following third-party services:
- Firebase: We use Firebase (Google Analytics for Firebase and Crashlytics) for analytics, crash reports, and performance monitoring. For more information, please see Google’s Privacy Policy and Privacy and Security in Firebase.
- Adapty: We use Adapty to process and verify in-app subscriptions and to show subscription offers. Adapty receives purchase information and an anonymous app profile identifier, not your name or email address.
- Apple Ads (iOS only): We may promote Cleana with Apple Ads (formerly Apple Search Ads) on the App Store. The first time you open the app, Cleana uses Apple’s AdServices framework to get an attribution token from your device and passes it to Adapty, which asks Apple whether the install came from one of our ads. Apple answers with campaign-level information (for example campaign, ad group, keyword, country or region), which is stored with your anonymous Adapty profile. This does not use the advertising identifier (IDFA), does not require tracking permission, and does not tell us your name, email address, or Apple Account. Apple describes its own data handling in Apple Advertising & Privacy.
- Meta (Facebook) SDK (iOS only): We use Meta’s SDK to measure how our ads on Facebook and Instagram perform. It sends basic app events (such as app installs, app opens, and in-app purchases) and device information to Meta. If you allow tracking in Apple’s App Tracking Transparency prompt, it also includes your device’s advertising identifier (IDFA); if you do not, the IDFA is not collected. You can change this at any time in iOS Settings > Privacy & Security > Tracking. Meta describes its own data handling in its Privacy Policy.
- Apple App Store and Google Play: Purchases are processed by Apple (iOS) or Google Play Billing (Android). We do not receive your payment card details.
- Appsflyer (iOS only): We use Appsflyer for attribution and analytics purposes to understand how users interact with our App. You can learn more about Appsflyer’s privacy practices at their Privacy Policy.
- Amazon Web Services (AWS): We use AWS to host personal data and enable our App to operate and be distributed. AWS’s privacy policy can be found at their Privacy Notice.
These services may collect usage data, such as device information and app interaction, to help us improve our service. None of your photos or videos are shared with these third-party services.
Data Security
We prioritize the security of your information. While we take reasonable measures to protect the information we collect, please note that no method of electronic transmission or storage is 100% secure. We cannot guarantee the absolute security of your information.
Data Retention
We retain the Device ID, Purchase History, and ad attribution data only as long as necessary to fulfill the purposes described above. Once the data is no longer needed for these purposes, it will be securely deleted.
Data Not Linked to User Identity
We do not link the Device ID or Purchase History to any personally identifiable information (PII). Your Device ID and Purchase History are used solely for app functionality and are not connected to your identity.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make significant changes, we will notify you by updating the date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Email: [email protected]